How to Create a Great Real Estate Blog

How to Create a Great Real Estate Blog

These days, everyone knows that content is important for marketing a business, and the same is true for real estate agents and brokers. Good content can bring in incremental traffic to your websites and help you generate leads. You have likely already heard from multiple sources that blogging is important, but maintaining an active blog […]

Using Video Marketing to Reach Your Full Potential in Real Estate

Using Video Marketing to Reach Your Full Potential in Real Estate

Many businesses have discovered the secret weapon of online video, but amazingly, real estate agents are not using video to its full potential. A home purchase or sale is the biggest transaction of a person’s life, so people want a real estate agent who is trustworthy and relatable. Using online video marketing will allow you […]

Five Ways To Use SEO To Drive Real Estate Leads

Five Ways To Use SEO To Drive Real Estate Leads

Ninety percent of people start their home search online. Ninety percent! For consumers, the most difficult real estate challenge is finding the right property, followed by finding the right agent to buy or sell a home. As a real estate firm, how do you make sure these consumers find you? One crucial tactic you need […]

5 Ways to Use Twitter to Drive Real Estate Leads

5 Ways to Use Twitter to Drive Real Estate Leads

Twitter is not just for President Trump. It’s great for real estate agents too! Many business owners use Twitter to connect with customers and to generate leads. Twitter offers a great platform for finding new real estate clients. Similar to real estate marketing on Facebook, there is a fairly easy and foolproof process you can […]

Generate Awareness with Your Real Estate Blog

Generate Awareness with Your Real Estate Blog

Noise. That’s a lot of what is out there as blog content in the “blogosphere.” We are all inundated with information, and you feel lost in the ocean. Home buyers want to sort through all that noise. They want the real estate sites and blogs that are going to provide quality information—the ones that are […]

How to Write a Neighborhood Guide

How to Write a Neighborhood Guide

Home buyers may find the perfect dream home online, but they are unlikely to purchase that home until they understand the neighborhood it’s built in. Therefore, as a real estate agent, providing a neighborhood profile can go a long way to giving your clients a better understanding of the surroundings. Neighborhood guides, or profiles, add […]

5 Ways to Use Facebook to Drive Real Estate Leads

5 Ways to Use Facebook to Drive Real Estate Leads

How do you use Facebook? Are you focusing on getting people to like your page? Are you running targeted ads for particular zip codes? How is that working for you? Are you generating leads? Many real estate agents treat their Facebook page like a brochure. Sure, it’s great for branding, but it’s probably not helping […]

10 Great Ways to Generate Real Estate Leads

10 Great Ways to Generate Real Estate Leads

Real estate lead generation has increasingly gone digital. With the variety of lead generation tech gadgets and mobile marketing apps you may feel overwhelmed. So how do you decide what tools to add to your lead generation strategy in order to attract and nurture potential prospects? Take a deep breath and focus your core strategy on […]

How to Generate Repeat Business in Real Estate

How to Generate Repeat Business in Real Estate

As a real estate agent, your business is about getting people into their ideal houses but it is also about customer service and negotiation. To be successful in real estate, you have to establish a great reputation and build a recognizable brand. A large part of your business success hinges on the ability to encourage your […]

Generating Leads with VOW

Generating Leads with VOW

Generating leads is, to be honest, the bane of many real estate agents. That’s because when you generate the leads, you need to sift through the noise to find the leads that are the most qualified – those that are the most ready to buy or sell. Effective lead generation online is part art and […]