Generate Awareness with Your Real Estate Blog

Generate Awareness with Your Real Estate Blog

Noise. That’s a lot of what is out there as blog content in the “blogosphere.” We are all inundated with information, and you feel lost in the ocean. Home buyers want to sort through all that noise. They want the real estate sites and blogs that are going to provide quality information—the ones that are […]

How to Write a Neighborhood Guide

How to Write a Neighborhood Guide

Home buyers may find the perfect dream home online, but they are unlikely to purchase that home until they understand the neighborhood it’s built in. Therefore, as a real estate agent, providing a neighborhood profile can go a long way to giving your clients a better understanding of the surroundings. Neighborhood guides, or profiles, add […]

10 Great Ways to Generate Real Estate Leads

10 Great Ways to Generate Real Estate Leads

Real estate lead generation has increasingly gone digital. With the variety of lead generation tech gadgets and mobile marketing apps you may feel overwhelmed. So how do you decide what tools to add to your lead generation strategy in order to attract and nurture potential prospects? Take a deep breath and focus your core strategy on […]

How to Generate Repeat Business in Real Estate

How to Generate Repeat Business in Real Estate

As a real estate agent, your business is about getting people into their ideal houses but it is also about customer service and negotiation. To be successful in real estate, you have to establish a great reputation and build a recognizable brand. A large part of your business success hinges on the ability to encourage your […]

Generating Leads with VOW

Generating Leads with VOW

Generating leads is, to be honest, the bane of many real estate agents. That’s because when you generate the leads, you need to sift through the noise to find the leads that are the most qualified – those that are the most ready to buy or sell. Effective lead generation online is part art and […]

Should I Pay for IDX?

Should I Pay for IDX?

Agents and brokers all want a modern website with beautiful property listings, and data—lots and lots of data about those listings. If you see a Web listing for a property, then IDX made that listing possible. Basically, IDX is the technology that makes the posting of MLS listings on broker and agent websites. IDX stands […]

The Hub & Spoke Model – Laying the Foundation

The Hub & Spoke Model – Laying the Foundation

As a real estate agent, you’re always looking for ways to increase the number of eyeballs and traffic to your website. I know this process can sometimes be slow and tedious with very little payoff in the early stages. In this series of blog posts, I’ll be taking a deep dive into the Hub & […]