Generating Leads with VOW

Generating Leads with VOW

Generating leads is, to be honest, the bane of many real estate agents. That’s because when you generate the leads, you need to sift through the noise to find the leads that are the most qualified – those that are the most ready to buy or sell. Effective lead generation online is part art and […]

Should I Pay for IDX?

Should I Pay for IDX?

Agents and brokers all want a modern website with beautiful property listings, and data—lots and lots of data about those listings. If you see a Web listing for a property, then IDX made that listing possible. Basically, IDX is the technology that makes the posting of MLS listings on broker and agent websites. IDX stands […]

The Hub & Spoke Model, Part 3 – Managing Your New Leads

The Hub & Spoke Model, Part 3 – Managing Your New Leads

By now you fully understand and are committed to Hub & Spoke Marketing. You’ve created a solid hub and have placed the necessary spokes throughout the web, now you’re getting a solid stream of new traffic and leads! How are you going to manage all of these new faces to your site? Managing leads is […]

Tips on Expediting the MLS Approval Process

Tips on Expediting the MLS Approval Process

Your local MLS provides direct access to every available listing in your area, so there’s a pretty good chance you’ll have to work with yours at some point. In general, access to MLS data is only available to those agents who are members in good standing and go through the necessary to steps to seek […]

Know Your Lingo: What’s a Multiple Listing Service?

Know Your Lingo: What’s a Multiple Listing Service?

A Multiple Listing Service plays an important role within the real estate industry. Agents and brokers are constantly utilizing them to look for and place homes on the market. So what exactly is an MLS? What part do they play in getting homes into and out of the market? Let’s take a look at the […]

Hyperlocal Marketing for Real Estate

Hyperlocal Marketing for Real Estate

Hyperlocal marketing may sound like something out of a science fiction movie but it’s one of the best growth and expansion tactics for real estate brokers and agents. By default, real estate professional jobs are locally based and focused so you may already be doing hyperlocal marketing and don’t even know it! Marketing based around […]

Responsive Design & How it’s Shaping Product Development

Responsive Design & How it’s Shaping Product Development

‘Responsive’ has been the go-to buzzword within the real estate industry for quite some time. By now, I’m sure we’re all familiar with the term – the ability to provide a user experience across multiple touchpoints and mobile devices. But what effect does responsive design have on product development here at WolfNet? Understanding Client Behavior […]

The Hub & Spoke Model, Pt. 2 – Establishing Your Spokes

The Hub & Spoke Model, Pt. 2 – Establishing Your Spokes

In our previous post we introduced you to the Hub & Spoke model and how you can use it in establishing a great hub, or website, for your clients. For a quick refresher, we’ve placed a graphic below on how the model works. In this post, I’ll lay out  some additional strategies for setting up the spokes and […]

Know Your Lingo: What’s IDX/VOW?

Know Your Lingo: What’s IDX/VOW?

The real estate industry has come a long way when it comes to displaying properties currently on the market. This leap in technology can be credited to two, three letter words – IDX & VOW. Have you ever wondered exactly what those terms mean? Are you new to the industry and need a quick rundown? There’s […]

Six Ways an Outdated Website is Hurting your Real Estate Business

Six Ways an Outdated Website is Hurting your Real Estate Business

They say it only takes us seven seconds to develop an impression when meeting new people – your website is no different. Keeping your site up to date plays a crucial role in growing your business and client base. How can an outdated website affect your business? Gives Off the Wrong Impression to Customers Your […]