REAL ESTATE MARKETING


In our increasingly digital world, real estate marketing is becoming more complex. Being a real estate agent or broker is hard enough, but now you need to understand how to manage and optimize your website, your social channels, emails and database, and so on.

We’ve been in the real estate space for over 20 years, and have kept our finger on the pulse the entire time. Our goal is to keep our clients, and the real estate community at large, up to speed on all the latest real estate marketing trends, including real estate marketing tips and tricks, marketing tools, and marketing channels and platforms.

35 Awesome Blog Ideas for New Real Estate Agents: Part Two

35 Awesome Blog Ideas for New Real Estate Agents: Part Two

Real estate professionals – it’s time to start blogging (or get back to blogging). According to WordPress, over 409 million people view more than 21.4 billion blog posts each month, which means there is no time to sit around uninspired. While you might be short on ideas (but not enthusiasm), we’re here to remove any […]

35 Awesome Blog Ideas for new Real Estate Agents: Part One

35 Awesome Blog Ideas for new Real Estate Agents: Part One

Real estate professionals – it’s time to start blogging (or get back to blogging). According to WordPress, over 409 million people view more than 21.4 billion blog posts each month, which means there is no time to sit around uninspired. While you might be short on ideas (but not enthusiasm), we’re here to remove any […]

From Books to Podcasts: Best Resources for new Real Estate Agents

From Books to Podcasts: Best Resources for new Real Estate Agents

New real estate agents everywhere—it’s time to study up! From your lunch break to your morning commute to the office, reading real estate books, listening to awesome podcasts, and browsing some of the best online resources is the best way to advance your career (other than getting out there and working with more clients). We’ve […]

How to Create Your Real Estate Personal Brand Online

How to Create Your Real Estate Personal Brand Online

The internet is exploding—every nook and cranny is saturated with real estate agents working hard to make their mark and generate new clients—and for good reason. According to the National Association of REALTORS® (NAR), over half of homebuyers aged 37 years and younger—the next generation of homebuyers—found the home through the internet. While millennials are most […]

How to Use Your Real Estate Blog for Lead Nurturing

How to Use Your Real Estate Blog for Lead Nurturing

Lead nurturing—consistent and targeted communications that move your leads further down the customer journey—is a necessary part of any successful marketing campaign. A study by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads, meaning if you aren’t doing lead nurturing now, you should be. One […]

Increasing Social Media Engagement for Real Estate Agents: Five Best Practices

Increasing Social Media Engagement for Real Estate Agents: Five Best Practices

Whether you’re showing off an awesome listing or sharing a neighborhood guide, using social platforms to their fullest will undoubtedly help grow your real estate business. From the fast-paced conversations on Twitter to the hours spent watching YouTube and Facebook live videos, social media is becoming an extremely popular avenue for buyers to learn more […]

Four Tips for Creating Your Branded Real Estate Email Template

Four Tips for Creating Your Branded Real Estate Email Template

According to a study by the Radaci Group, 269 billion emails are sent each day. In real estate, email marketing is one method to nurture leads, whether you met them at an open house or they signed up to your newsletter on your blog. No matter what kind of email you’re sending, they have to […]

How to use Social Media to Connect With Your Real Estate Leads

How to use Social Media to Connect With Your Real Estate Leads

Nine in 10 home buyers rely on the internet as one of their primary research resources. To meet these searchers and make sure they work with you and not another agent you should connect with them on the platforms they use to seek answers and discuss information about home buying and selling online—social media. Before […]

Daily Habits of Highly Effective Agents

Daily Habits of Highly Effective Agents

Real estate agents set their own hours, generate their own leads, and create their own business. The most effective agents work on creating positive daily habits that set them up for success. WolfNet has been in the real estate space for 20 years, and we can attest to which daily habits can make or break […]

Five Actions That Set Top Agents Apart From Average Agents

Five Actions That Set Top Agents Apart From Average Agents

Agents who seem to get everything done and reach their goals every day have a few things in common, and they’re all on this list. Read on to learn which actions set top agents apart from average agents. Engage and Nurture Their Leads Every Step of the Way Real estate agents who get results stay […]