Five Tips to Help Your Social Media Thrive
Know Your Goals and Your Audience
Before you start posting make sure you have goals of what you plan to accomplish on your social media pages. Become confident in how each social media platform works and how you will connect with your audience on each platform. This means you also have to know who your audience is and find ways that you can connect with them. Know what they are interested in and what you can do to make them not only interested in your page, but excited about your page.
Start a marketing calendar that will help you stay on top of what you need to be posting and when. Marketing on multiple social media platforms can be tough and this is a great way to ensure that you are not forgetting anything. Add whatever you think is important to your calendar; events, social media posts, blog posts, etc. This way you can have everything laid out in front of you.
Produce Valuable Content
Don’t post just to post. Nobody has time to scroll through useless nonsense, that’s why it is important to create a healthy balance of posting consistently and posting relevant information. There is nothing worse than a company posting every once in a blue moon with good information or posting all the time with useless posts. Spend time making sure everything you want to post is going to be helpful to your audience and tweaking every little detail that needs to be tweaked. Be confident in the information you are sharing and it will go a long way.
It might seem simple, but hashtags go a long way when using social media. After you caption your post make sure to add some hashtags that relate to your post. Don’t go overboard with them but it is always good to add a couple. This way people with interests similar to what you posted will be able to see your content easily even if they don’t follow you. This is a great way to spread your name and get new people interested in learning more about your company.
Let your audience know that you are not a robot posting on social media. Interact with them, build connections and get them to trust you. Caption posts with questions that you would like their opinions on and get them interested in interacting with you. Make sure that you spend time engaging with your audience and reading through the comments and responding to ones that you find especially interesting. It is important that your audience feels as though they can relate to you and feel comfortable interacting with you on your social media pages.