How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn’t mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client’s attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
Create and Personalize a Website
In the digital age we live in, it is a necessity that you have a website to showcase yourself and your professional abilities. If you don’t exist in a simple Google search, your potential client will most likely default to somebody who does. Lucky for you, there are countless options you can choose from!
Here are some ideas to keep in mind when creating your website:
- Keep the information concise, visually appealing, and easy-to-digest.
- Ensure the site is mobile-friendly.
- Personalize it – Allow the client to get a feel of “who you are” as a person.
- Include testimonials that showcase your work.
- If space allows, include pictures of local environments (This will appeal to those searching in the area!).
With almost 70% of adult Americans using at least one social media platform, it’s a great way for you to interact with clients (both old and new), gain name/brand recognition, and keep up-to-date on the latest trends.
Unsure how to connect with your audience? Start small with your interactions. Small tasks you can accomplish everyday like following similar accounts, posting about listings or recent sales, and keeping content updating regularly will make steady waves for your audience.
Having a strong social media following, as well as a frequently updated feed, shows the public you are likable, informative, hardworking and one who has their finger on the pulse of the market and your clients. In the long run, this establishes trust with your audience. Trust equates referrals, which will boost your business!
Send Handwritten Cards
The value of taking a few minutes to write a thank you, birthday, or other celebration card to your clients will be repaid ten-fold with loyalty, trust, and appreciation. This simple act showcases the fact that you are willing to go the extra mile, and the feeling of gratitude felt by the client will more than likely result in future referrals.
Not sure when to send a card? Keep these in mind:
- Thank you: After assisting in the purchase/sale of a home; After they select you as their agent/Realtor.
- Birthdays: Set a reminder for all current/past customers to send a birthday card. The continued recognition will be noticed!
- Anniversaries: Every year after their home purchase date.
Creating a blog, whether it’s in written or video form, is a great way for you to connect with the public and answer any common questions a client might have. This also showcases the fact that you are a resource for information, and is a fun way to advertise your knowledge and personality.
Content is key with blogging, but you can approach it with many angles. You can upload a Q&A video, post short blurbs about local areas you specialize in, and price trends. Bottom line: know your audience. Before you start your blog, ask yourself who you believe is going to view this and what information they might find valuable. This is a great way to plan out what to present.
As simple as it sounds, you never know when you’re going to need a business card. A well-designed business card sets the tone for you professionally and is a great way for potential clients that are looking to buy/sell to easily contact you. Lastly, always respond promptly and knowledgeably when contacted. This is one of, if not the most important rule, of keeping the client engaged. If they’re contacting you, they’re already interested – keep them on the hook.
Now that you have these tips and tricks handy, trust that there’s nothing to fear when it comes to successfully promoting yourself and staying connected.