Social Media Influencers in Real Estate

Social Media Influencers in Real Estate

While you may already follow the top sites for real estate news, other resources are available to learn effective tactics and insider tips from industry experts. Social media became a game changer for almost every industry, and especially for real estate.

The fusion of technology and sales has put networking and lead generation on a whole new level. Now, you can reach thousands of potential clients by posting a listing on Instagram or show your industry expertise by retweeting a real estate article your followers may find valuable.

Whether you’re looking for an example of how to gain clients through social media or if you want tips from industry leaders, hop onto your platform of choice and follow these top social media influencers:

Helen Hanna Casey:

With over 40 years of real estate experience, Helen Hanna has plenty of industry expertise to share. With a focus on marketing, she quickly grew her company through a multi-media advertising approach. She’s been a huge advocate for women in real estate and has held real estate seminars for women groups and business leaders around the U.S. For more of her insights about the industry (and examples of how to promote your own listings), follow her on Twitter (@HelenHannaCasey).

Victor Lund:

If you’re looking for a wealth of real estate knowledge, Victor is the person you want to follow. As the founding partner of WAV Group, he focuses on assisting large real estate brokerage firms to excel in operational effectiveness and communications. He also is the founder and reigning CEO of RE Technology, the leading real estate tech and media platform in the U.S. Running several successful ventures, you’d think he’d be too busy to share insight on social media, but his Twitter page is lush with industry updates and know-how. Follow him to learn more (@victorlund).

Fredrik Eklund:

This successful Swede is a fan favorite on Bravo’s Million Dollar Listing: New York, and specializes in selling luxury homes in New York City to celebrities. After opening his own real estate company in Scandinavia, he brought his talent to the Big Apple where he remains as one of the top REALTORS® in the highly competitive market. His Instagram feed gives an insider look to his celebrity lifestyle and he frequently shares details of his current firm’s successful listings.

Tom Ferry:

As the founder and CEO of his own real estate company, Tom Ferry quickly became one of the most renowned and popular real estate coaches in the country. You can view his YouTube channel for motivational videos and tips to help agents and brokers of every level. As a bonus, you can find more industry influencers by perusing his “following list”.

Gary Keller:

If you’ve perused through the top books for real estate, you’ve probably seen Gary’s name gracing several covers. While penning a number of best sellers about thriving in real estate, Gary draws from his own experience as a successful agent growing his business. From starting his own firm to becoming Chairman of the Board at Keller Williams, Gary knows how to take action for success. As a natural teacher, he continues to help other agents learn how to grow in the industry with seminars and courses across the country. For daily doses of inspiration, follow him on Facebook!

Josh Altman:

As another celebrity agent to make the list, you may have seen Josh as one of the real estate rock stars from Bravo’s Million Dollar Listing: LA. He and his brother, Matt, founded The Altman Brothers, a luxury real estate firm that focuses on selling high end homes in what is called the Platinum Triangle (Beverly Hills, Bel-Air, and Holmby Hills) along with other prestigious areas of the Hollywood Hills. With an Instagram feed filled with photos of his luxury listings and lifestyle, it’s definitely worth following for any agent interested in high-end selling (@thejoshaltman)

Nicole Beauchamp:

This New York REALTOR® is a powerhouse of influence for agent’s across the country. With over a decade of real estate experience, she acts as an advisor for Engel & Volkers New York City. In addition to contributing her industry insights to multiple real estate news sources and outlets, she sits on several boards and serves with several industry associations. Her Twitter feed is a pleasant mix of real estate trends, industry news and personal goal setting. Follow her for the latest industry updates @NikkiBeauchamp.

Nina Dosanjh:

With over 13 years of real estate experience in the Bay City Area, Nina used her keen knowledge of the industry to start her own firm based out of the Coldwell Banker San Francisco Lombard office. Her success comes from focusing on her clients’ best interests and delivering the best possible results. She also uses her influence to give back to the community and industry causes. To see some of her influence at work, follow her on Twitter (@NinaDosanjh).

Luis Iglesias:

If you’re a fan of Miami real estate or finding celebrity homes, then Luis Iglesias is an agent you’ll want to follow on Instagram. With over ten years of experience, this successful agent is considered one of the South Florida’s Top Producing Real Estate Brokers. His focus is selling high end Miami housing to the elite, including celebrities and professional athletes. To keep an eye on the luxurious Miami market, follow his Instagram page for his latest listings (@luisiglesiasrealestate).


Being the best often means learning from the best. This applies to any industry, but especially in real estate. Fortunately, with social media, all it takes is a simple follow to learn directly from the top influencers in real estate.