Three Takeaways from the Minneapolis REALTOR Summit 2018
The Minneapolis Area Association of Realtors Summit was May 9 and we had the opportunity to attend alongside 500 local Minneapolis agents. It was great listening to speakers like Kristi Kennelly and David and Jonah Stillman discuss the future of the real estate industry. If you were unable to attend, here are top three takeaways we learned from the REALTOR Summit 2018.
Be a Video Marketer:
Did you know videos posted on social media receive 1200% more shares than other posts? This statistic alone should be enough encouragement for you to begin creating video content. How do you start incorporating videos into your daily routinely?
Replace One Phone Call
Send a potential client a selfie video introducing yourself and how you can help them when they’re ready. They will retain 95% more information from a video and will appreciate how personalized the message was.
Replace One Newsletter
Emails containing videos receive 200% – 300% higher click through rates than emails without. Neighborhood data and current market rates is easy information to turn into quick videos that are probably already featured in your newsletters. Find a free video tool online, like Lumen5.com, to quickly generate your information into an easy to digest video.
For more information of video content, check out our blog post on three types of videos that generate leads.
Be a Micro-Targeter:
In recent months, Facebook seems like a untrustworthy, scary place. Facebook is aware of your feelings and is bringing the focus back to family and friends. Is it still worth investing time and money into it then? Short answer- yes; long answer- yes, as long as you’re smart about how you are staying active.
With Facebook shifting the focus of the Newsfeed back to family and friends, it has unfortunately become “pay-to-play” to be success right? Wrong.
- Ask questions to keep your followers engaged in your posts
- Create audience lists in Facebook of your VIP clients/prospects to optimize the chances of them seeing your latest updates
- Use hashtags and polls to further grow your engagement
- Video, video, video
Don’t Forget About Email
Contrary to many beliefs, email is not dead. According to Kristi Kennelly, email is still 40% more effective at acquiring customers than social media and is 5x more likely to be read. Combine your new knowledge of video marketing with your emails to insure success. And don’t be afraid to be automated- invest in marketing automation software so you are available 24/7 so when someone does reply to an email, they don’t have to worry about whether or not you received it.
Check out our blog on how to be available 24/7 below:
Generation Z is Here:
Generation Z, born 1995 – 2012, are starting to hit the housing market. In fact, according to the Gen Z Guru’s David and Jonah Stillman, over 100,000 of them have an average home mortgage of $140,000 and 90% plan to buy their first home online. So what does this mean for you as a real estate agent?
Expectations vs. Acceptance
Phyigital or the blending of digital experiences with physical ones, could be the easiest way to describe generation Z. Gen Z’ers are 100% phyigital. Tools like virtual house tours that were once “nice to have’s” are now mandatory. They will not accept that you don’t have these tools, but rather expect agents to have them.
Hyper Customize Everything
Generation Z has grown up in a world being able to customize everything, and they expect their home buying process to reflect that. A real estate agent is no longer the only expert they trust. Gen Z’ers will ask opinions from anyone they know, (and don’t know via online reviews) for opinions. Agents working with Gen Z’ers need to understand that if they are not tailoring conversations specifically to the clients needs, they will move on to a different agent who will.
There you have it, three takeaways from the Minneapolis Area Association of REALTORS Summit. If you are curious about other events WolfNet will be attending, check out our 2018 Real Estate Conferences & Events blog.