Mobile Use in the Real Estate Industry

Go mobile or go home – it’s a cliché marketing slogan but it couldn’t be any closer to the truth. Mobile use, especially amongst millennial buyers, continues to grow at an exponential rate. Consumers want the option to browse, purchase, chat, and generally reach their favorite brands and services while on the go.

For real estate professionals, it’s important to understand the way your clients utilize this platform throughout the home buying process. How your website and property search performs across multiple devices is critically important to lead capture and consumer engagement. Sites that aren’t optimized for mobile miss out on new leads and sales.

Still not convinced on the importance of mobile? We’ve compiled an infographic full of insights on how consumers are using mobile within the real estate industry.With 89% of home shoppers using mobile search, it’s critical for your business to understand its importance. Every real estate agent needs a responsive website and property search in order to stay connected to your clients. As our culture’s reliance on mobile continues to increase, real estate professionals will have to grow and adapt their services accordingly.