Download our New Real Estate Marketing 101 E-Book!
You have decided to be a real estate agent. Congratulations! You received your license, signed up with a broker, and are starting to get your name out there. Now what? How do you plan to generate new business and nurture existing customers? Marketing can seem like a daunting task, especially if you have never done it before, but while the real estate business is definitely unique and presents its unique challenges, it’s still a business that’s built around relationships. That’s the key. Your job is to build lasting relationships with people looking to buy or sell.
The good news is that just like with any other purchase, people will go through a similar journey on their way to making the decision. We use purchase broadly here, to describe both buyers and sellers because even sellers are making a purchase decision. Back to the good news – the consumer journey has been shown and tested in many industries – there are five phases: Awareness, Consideration, Purchase, Loyalty, and Advocacy.
In our “Real Estate Marketing 101” e-book, we provide you with marketing strategies and tactics to help you not only get your business off the ground, but to help it grow and thrive. This e-book gives you a simple to follow plan, dedicating each section to one of the consumer journey stages listed above.