Real Estate Books for Success in 2018
In a REALTORS® quest for real estate knowledge, you’re only as good as your materials. After following the top industry leaders and the best real estate websites, it’s time to pad your library with books that cover everything you need to know about the industry.
Whether you’re still learning the ropes or want to expand your business, these are the top books for real estate agents looking to improve their sales.
Beginners
Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional by Dirk Zeller
Entering the world of real estate can be an exciting but intimidating experience. To help get your head in the game, this real estate beginner’s guide outlines ways to give yourself an edge. Named as the #1 Real Estate Title of all time at Random House, it’s a must-read for any agent beginning their journey into real estate.
The Honest Real Estate Agent: A Training Guide for a Successful First Year and Beyond as a Real Estate Agent by Mario Jannatpour
As a new real estate agent, Mario Jannatpour was unhappy about the lack of resources available to help him succeed in the industry. As he began finding success with real estate, he decided to create something that could help any aspiring realtor build their business. Covering the basic questions of selling real estate, the book emphasizes the importance of honest selling and how to differentiate need-to-know property notes from info clutter.
The Book of YES: The Ultimate Real Estate Conversation Guide by Kevin Ward
As a coach, trainer and speaker, Kevin Ward has learned the ins and outs of talking your way to great sales. His book, “The Book of Yes” is filled with scripts for every real estate scenario, helping new and seasoned realtors navigate the sales field with conversation. Flip through the different scenarios and advice to avoid ever being stumped by a client question again!
Mastering the Art of Selling Real Estate: Fully Revised and Updated by Tom Hopkins
Whether you’re new to real estate or a seasoned seller, Tom Hopkins’ book covers each aspect of selling real estate that turned him into a millionaire. Filled with industry tips and the strategies that made him successful, this self-described “Bible of Real Estate” is a must-have for any real estate agent book collection.
Business Management
The Real Estate Agent Redefined by Jim Jaeckels
Based on his real estate agent training course, Jim Jaeckels penned this comprehensive guide to business planning and management as a realtor. The book outlines real estate best practices, from daily operations to the secrets of a successful open house.
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler
As a real estate agent, you’re building your business from the ground up. Andy Kessler takes his knowledge of business and outlines how to thrive in an ever-changing economy. Although his concepts can be applied to nearly every industry, real estate agents will find plenty of effective business practices in this read.
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell
No, you don’t actually have to hug your customers. But Jack Mitchell does outline how personalizing sales can increase business and yield better results for your real estate company. Outlining the importance of simple practices, like remembering client birthdays and anniversaries, this book will provide ways to establish a deeper connection with your customers.
Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller
Every industry experiences their ups and downs. If we learned anything from last decade’s economic turmoil, real estate is not immune. However, you can still find success even when times are tough. Gary Keller’s book outlines a game plan that successful realtors can use when facing a slump and when they’re ready to shift their business to the next level.
Marketing
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
If you’ve spent any time on social media, you’ve probably come across one of Gary Vaynerchuk’s motivational videos about business and entrepreneurship. With this book, he tackles how entrepreneurs can garner the power of social media and new technology to build business in a constantly changing landscape.
Content Machine: Use Content Marketing to Build a 7-figure Business with Zero Advertising by Dan Norris
Feel like you’re online marketing efforts aren’t paying off? This book outlines how to create content that drives leads and converts clients without shoveling out cash for paid advertising. With nearly a decade of content marketing experience, Dan Norris will show you how to attract more business with effective and engaging content.
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and MoreA friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Social Media Explained: Untangling the World’s Most Misunderstood Business Trend By Mark W. Schaefer
“Social Media Explained” answers the biggest questions every business professional needs to answer before diving into a social media initiative! There is also a step-by-step guide to creating your first social media strategy. This is the must-have guide for understanding the true business drivers that make social media marketing work. “Social Media Explained” has been used as a textbook at more than 70 universities and has been cited by many as one of the best social media books of all-time.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
Thanks to the Internet, there are literally thousands of new ways to build your business daily. But, that also means there are a lot of other competitors vying for customers’ attention. To get heard above the noise, this guide outlines how to increase sales in the modern era, with strategies to engage customers and build business using social media, apps and blogs.
Motivational
The Millionare Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be! By Gary Keller, Jay Papasan, Dave Jenks
Money is great, but millionaires are made with motivation. This book outlines how to build both active and passive income by aspiring to be the best realtor that you can be. By shifting the focus to best practices of a millionaire real estate agent, you can learn the tips and tricks to net your first million.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Plenty of real estate books outline the basic steps and rules of the game. But to truly stand out, you need to capitalize on what makes you different. Seth Godin’s Purple Cow outlines how to find your edge in this competitive industry to gain more business.
The Compound Effect by Darren Hardy
Ever notice how small changes can eventually lead to a big change down the line? That’s the idea behind Darren Hardy’s book. He provides the fundamentals to success that you can take micro steps to achieve. With each incremental step, you’ll eventually see a positive impact in every aspect of your real estate business.
The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine by Hal Elrod and Michael J Maher
The best changes happen with how you shape your morning, something that the great minds behind this book can agree on. The real estate version of the Miracle Morning focuses on a simple secret for agents to reframe their lives to better meet the demands of the business.
Now that you have your reading list, carve out the time in your busy schedule to make 2018 your most informed year yet.