It used to be that to find a real estate agent, you would ask the people closest to you—friends, family, your next door neighbor. But more and more people are turning to the Internet and social media to provide them this sort of information, using product reviews and customer testimonials. Online reviews have become so […]

No real estate agent is going to turn down an opportunity to generate new leads. An agent’s business lives or dies by acquiring new business leads and converting those leads into customers. In today’s real estate market, one method of lead generation reigns supreme: content marketing. What is Content Marketing? Content marketing is a strategic […]

Generating new leads is vital if you want to grow your real estate business. Most agents have their tried-and-true trade secrets for generating leads. But there’s a powerful lead generation tool that many real estate agents are missing out on: video content. The National Association of Realtors found that 36% of buyers used online video […]

Let’s assume that you have chosen an IDX provider that places property search content directly on you site, how can you make the most of your investment in this technology? The main trick to making the most of your IDX is to leverage saved searches to increase your visibility and drive more traffic to your […]

In today’s hyper-connected, digital landscape, everyone is using the internet to look up information, check references and find the tools, resources and services for just about everything in their lives—including real estate agents and brokers. Homebuyers and sellers work with real estate agents because they provide industry and market expertise. A real estate agent’s website […]

The real estate company you work for has a great website, great social media channels, and other great communications tools for reaching and engaging with customers. After all, it’s one of the reasons you’re an agent there. However, you still need to market yourself separately; real estate is still a very personal business defined largely […]

Your agent bio is a crucial first impression for new clients and colleagues in real estate. An effective agent bio strikes the right balance between confidence and self-promotion, while providing a glimpse of your personality and individual charm. It’s also a great tool for creating the kinds of personal connections that are essential to building […]

When it comes to building a real estate website, remember the ABC’s: Always. Be. Closing. While you may not sell a home online all the time, an effective website can drive more leads and convert more users into clients. To optimize your website, include these key features that will not only attract potential customers, but […]

While you may already follow the top sites for real estate news, other resources are available to learn effective tactics and insider tips from industry experts. Social media became a game changer for almost every industry, and especially for real estate. The fusion of technology and sales has put networking and lead generation on a […]